Revenue growth in APAC after launching Alipay
Local payment methods aren't a nice-to-have in Asia — they're the difference between converting and not. I led the frontend work to integrate Alipay and design a checkout that felt native to the region.
- Context
- Western-built checkout was underperforming in APAC; card-first flows didn't match local behavior.
- Approach
- Framework-agnostic payment orchestration, region-aware UX, and resilient fallbacks for flaky networks.
- Result
- 3.5× revenue uplift in the region after introducing Alipay as a local method.